Frequently asked questions: outsourced SDR

Outsourced SDR services hand your top of funnel sales development to a specialist team. Booked researches your market, writes the messaging, runs cold calling, LinkedIn and personalised email, and books qualified meetings straight into your calendar, backed by a guaranteed qualified meeting floor. You get a full outbound engine without hiring, training or managing an internal team.

A monthly retainer covers the delivery work and includes a guaranteed qualified meeting floor written into every agreement. Above the floor you only pay when we book, so your effective cost per qualified meeting drops as we deliver more. This keeps us aligned with your results rather than billing a flat fee regardless of output.

A qualified meeting is one that matches the criteria we agree with you up front, typically the right company profile, the right seniority of contact, and a genuine reason to talk. We do not count no shows or meetings outside your ideal customer profile toward the floor. We define qualification together before outbound goes live so there is no ambiguity.

The guaranteed qualified meeting floor is a contractual minimum. If we fall short of it in a given period, you do not pay for the meetings we missed. The floor exists so you carry certainty about the minimum pipeline you will receive, not just a best effort promise.

We book qualified meetings across the US, Canada, EU, MENA, GCC, Asia and APAC, working in every time zone. Our outbound is multichannel by default, combining cold calling, LinkedIn and personalised email rather than relying on a single channel, with messaging adapted to each region and a GDPR compliant framework for EU targeting.

No. Booked uses senior reps only. Every account is run by experienced sales people who have carried a quota and can hold a real conversation with a senior buyer. We do not use offshore call centres or junior dialers reading from a script, because the people representing your brand directly affect your show rates and your reputation.

We manage deliverability as part of the service: dedicated sending domains, gradual domain warming, infrastructure monitoring, and reply tracking. We keep volumes within healthy limits per domain and watch placement closely so your messages reach the inbox and your primary domain reputation stays protected.

Most engagements go live within days, not the three to six months it takes to hire and ramp an internal team. After a short alignment call to confirm your ideal customer profile, qualification criteria and meeting floor, we build the lists, write the sequences and warm the infrastructure, then begin outreach.

We work best with B2B founders running outbound themselves, growing companies scaling past early traction, sales teams whose closers are stuck prospecting, and businesses entering new verticals or regions. If your average deal size supports a meeting based model and you have a clear ideal customer profile, outsourced SDR tends to be a strong fit.

Customer Success as a Service is Booked's outsourced Customer Success offer for growing B2B SaaS companies. A separate Booked division builds and runs onboarding, adoption, customer health monitoring, risk management and renewal readiness, either as your whole CS function or as extra capacity beside your team. See Customer Success as a Service.

No. Support is reactive and resolves tickets. Customer Success is proactive: it gets customers to first value, drives adoption, spots risk early and prepares accounts for renewal. Booked provides Customer Success, not a support desk.

Yes. The two services are run by separate teams and can be bought independently. Outsourced SDR fills your pipeline; Customer Success keeps and grows the customers you have already won.