Privacy

Privacy Policy

Last updated: 15 October 2026

Our promise

We never sell your data, and we are honest about how we use it.

Booked does not sell, rent, or trade personal information, and we never share it with advertisers or data brokers. We collect only what we need to help B2B companies win new customers and keep the ones they have, and we handle it with care and integrity.

This Privacy Policy explains what personal information Booked ("we", "us", or "our") collects, why, how we protect it, and the choices you have. It applies to bookedmeeting.com, to our outsourced SDR service, and to our Outsourced Customer Success service. Please read the section that applies to you.

Who we are

Booked is a B2B growth company based in Johannesburg, South Africa, working with clients around the world. We provide two services: outsourced SDR (we contact businesses and book qualified sales meetings for our clients) and Outsourced Customer Success (we run onboarding, adoption and retention work with our clients' own customers).

For any question about this policy or your personal information, contact the team that handles your information:

Whose information this policy covers

Website visitors

When you visit our website, our hosting records standard server logs, such as your IP address, browser type, the pages you view and the time of your visit. We use these to keep the site secure and working.

We ask for your consent before any analytics loads. If you accept, we use Apollo, a third party tool, to recognise which businesses visit our site so we can make our outreach more relevant. If you decline, the tracker does not load. We remember your choice in your browser, and you can change it at any time by clearing this site's data. We do not use advertising cookies.

When you click a booking button, you are taken to Calendly to choose a time. Calendly's own privacy policy applies to the details you enter there, and they are shared with us so we can hold the meeting.

Clients and prospective clients

When you email us, book a call or work with us, we collect your name, work email, phone number, company, role, and anything you choose to share about your business and goals. We also keep records of our meetings, emails and agreements with you, and billing details needed to invoice you.

We use this to reply to you, prepare proposals, deliver and improve our services, send you service updates, and meet our legal, tax and accounting obligations. We may occasionally send you relevant updates about our services, and you can opt out at any time.

Business contacts we reach for our clients (outsourced SDR)

Our SDR team contacts people at businesses that may be a good fit for our clients, by phone, email and LinkedIn. To do this we use business contact information, such as your name, job title, company, work email, work phone number and professional profile, obtained from reputable B2B data providers (including Apollo) and from public professional sources such as company websites and LinkedIn.

We rely on our client's and our own legitimate business interest in contacting relevant businesses, balanced against your rights, or on consent where the law requires it.

Our clients' customers (Outsourced Customer Success)

When a client hires us to run Customer Success, we handle information about their customers, such as contact names, job titles, work contact details, product usage and account health information, support history and meeting notes. In this work we act only on our client's instructions, as their operator or data processor. Our client remains responsible for that information, and their own privacy notice explains how they use it.

If you are one of our clients' customers and want to exercise your privacy rights, you can contact the company you have a relationship with, or email kristen@bookedcsaas.com and we will pass your request on to them.

Who we share information with

We do not sell personal information and we never share it with advertising networks or data brokers. We share it only with:

International transfers

Our team is based in South Africa and we work with clients and contacts worldwide, so your information may be processed in a country other than your own. When we receive personal information from the United Kingdom or the European Union, we protect it with appropriate safeguards, such as the standard contractual clauses approved for that purpose. Wherever your information is processed, we apply the standards set out in this policy.

How we protect your information

We use technical and organisational measures to keep personal information secure, including encrypted connections (HTTPS), multi factor authentication and a password manager on our business systems, access limited to the people who need it, and prompt removal of access when someone leaves a project. No system is perfectly secure, but if a breach ever affects your information, we will act quickly and notify you and the relevant authorities where the law requires.

How long we keep it

Your privacy rights

Depending on where you live, you may have the right to:

To use any of these rights, email kyle@bookedmeeting.com for our website and outsourced SDR service, or kristen@bookedcsaas.com for Outsourced Customer Success. We will respond within the time the law requires, and you will never be treated unfairly for asking.

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to a data protection authority: in South Africa, the Information Regulator; in the United Kingdom, the Information Commissioner's Office; in the European Union, the authority in your country.

Children

Our website and services are for businesses and are not directed at children. We do not knowingly collect information from anyone under 18.

Changes to this policy

If we update this policy, we will post the new version here and change the date at the top. If the changes are significant, we will let our clients know directly.

Contact us

For any question, request or concern about your privacy, email kyle@bookedmeeting.com (website and outsourced SDR) or kristen@bookedcsaas.com (Outsourced Customer Success). We will always do our best to put things right.